什么是 先建后卖政策 ？ what is Built-Then-Sell (BTS) Policy ?

Built-Then-Sell (BTS) Policy（先建后卖政策）：

• 先建后卖政策是指开发商在建造完成后才开始销售房产，以确保购房者能够看到实际的建筑物。

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先建后卖政策 - Built-Then-Sell (BTS) 政策:

1. 定义:

• BTS 定义: 先建后卖政策是指开发商在完成建筑物建设后才开始销售房产。这确保购房者能够亲自查看实际建筑物后再做购买决定。

2. 解释:

• 建设完成后销售: 在BTS政策下，开发商优先完成整个开发项目或单个单位的建设，然后再开始销售。

• 透明度和保证: 这种方法为购房者提供透明度，因为他们可以检查完成的产品，根据实际建成的环境做出明智的决定。

• 质量重点: 遵循BTS政策的开发商通常会强调建筑和装修的质量，因为完成的单位作为购房者可以期待的实际代表。

3. 优势:

• 购房者信心: BTS通过允许购房者评估房产的特征、布局和质量，增强了购房者的信心。

• 降低风险: 购房者面临较低的风险，因为他们购买的房产已经建成，减少了与购买尚未完工的房产相关的不确定性。

• 质量保证: 由于完成的单位立即对潜在购房者可见，因此开发商受到提供高质量建设的激励。

4. 挑战:

• 对开发商的财务压力: 在销售之前完成建设可能对开发商造成财务压力，需要大量的前期投资。

• 项目周期延长: BTS政策可能导致项目周期较长，特别是对于规模较大的开发项目，相比于采用其他销售方法的项目。

5. 与先卖后建 (STB) 的比较:

• BTS vs. STB: 与先建后卖的方法相反，先卖后建的方法涉及在建设完成之前销售单位。每种方法都有其优势和考虑因素。

6. 法规背景:

• 政府法规: 一些地区或国家可能有影响开发商选择BTS或STB政策的法规或激励措施。

7. 购房者考虑事项:

• 检查机会: BTS允许购房者亲自检查房产，影响他们的决策过程。

• 完成时间表: 购房者应考虑项目的完成时间表，并权衡其与迫切入住的需求。

8. 结论:

• 平衡考量: 选择BTS或STB取决于开发商策略、市场状况和法规要求等因素。这两种方法旨在平衡购房者信心和开发商的考虑因素。

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Built-Then-Sell (BTS) Policy - 先建后卖政策:

1. Definition:

• BTS Definition: The Built-Then-Sell (BTS) policy refers to the approach where developers complete construction before initiating the sale of properties. This ensures that buyers can view the actual structures before making a purchase.

2. Explanation:

• Completion Before Sale: Under the BTS policy, developers prioritize completing construction, including the entire development or individual units, before making them available for sale.

• Transparency and Assurance: This approach provides transparency to buyers as they can inspect the finished product, making informed decisions based on the actual built environment.

• Quality Focus: Developers following the BTS policy often emphasize the quality of construction and finishing, as the completed units serve as tangible representations of what buyers can expect.

3. Advantages:

• Buyer Confidence: BTS enhances buyer confidence by allowing them to assess the property's features, layout, and quality firsthand.

• Reduced Risk: Buyers face reduced risk as they purchase properties that are already built, minimizing uncertainties associated with off-plan purchases.

• Quality Assurance: Developers are incentivized to deliver high-quality construction as the completed units are immediately visible to potential buyers.

4. Challenges:

• Financial Burden on Developers: Completing construction before sales may impose a financial burden on developers, requiring substantial upfront investment.

• Extended Project Duration: The BTS policy may lead to longer project durations, especially for large developments, compared to projects that adopt other sales approaches.

5. Comparison with Sell-Then-Build (STB):

• BTS vs. STB: In contrast to the Built-Then-Sell approach, the Sell-Then-Build approach involves selling units before the completion of construction. Each approach has its advantages and considerations.

6. Regulatory Context:

• Government Regulations: Some regions or countries may have regulations or incentives that influence whether developers adopt the BTS or STB policy.

7. Buyer Considerations:

• Inspection Opportunities: BTS allows buyers to physically inspect the property, influencing their decision-making process.

• Completion Timeline: Buyers should consider the project's completion timeline and weigh it against their urgency to occupy the property.

8. Conclusion:

• Balancing Act: The choice between BTS and STB depends on factors such as developer strategy, market conditions, and regulatory requirements. Both approaches aim to balance buyer confidence and developer considerations.